Southern California Edison
When content is old, heavy with lots of information that is hard to read, and the maintenance cost is high, then it’s time to do an audit and refresh the content. I worked with our agency and internal stakeholders to trim down and create a more engaging interactive content piece and save the company $140,000 in development and production maintenance fees.
What Is It?
Southern California Edison Microsite for home energy efficiency tips and information.
Transformation
For several years the SCE Home Energy Guide was content heavy with over 60 pages of content with little traffic and poor engagement. It was due for a refresh.
analytics
Data analytics helped identify and prioritize content. Objective was to simplify and reduce content by 85% and create a better user experience.
IA & UX
Improved navigation, reorganized and redesigned pages to increase engagement and call to action.
Cost Savings
$140,000 savings per year in reduced maintenance, hosting and production fees.
The Home Energy Guide is a highly visited section and ranks in the top 20 pages for sce.com. Its engaging content helps customers learn and take action on making their home more energy efficient and save on their energy bills.
