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Anthem

Phased Redesign

Working in sprints and phases, my group of 30 managed to transform the Anthem legacy site to a clean and more modern website.

Unicare

Branding

Transformed content to match the new Anthem branded look and feel

Storytelling

Reimagined the Employer audience experience to improve product offerings and increase sales.

OPTIMIZING

Improve homepage design though multi-testing

STRATEGY & DESIGN

MAPPING

Screen Shot 2021-09-07 at 11.13.31 PM.png

JOURNEY

Step-by-step customer flows to reduce frustration. 

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DESIGN

Consistently apply meaningful patterns and variations.

Visual mapping to understand connect content.

2021 

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