site migration
What
Moving from a legacy platform to a new platform
Content management system upgrade
Prepping for future integration
Introducing new features
Optimizing content
Content audit
why
how
CONTENT
1,500 pages
500 pages
​
$90K avoided migration costs
audit
DATA
analytics
Page Views
Time Spent
Conversion Rates
Benchmark Data
OPTMIZATION
seo
Keywords
​
URL Redirects
​
Monitor Traffic
REVIEW
cycle
Writer Girl Optimize Content
​
Stakeholders fact check
SITE
map
Restructure Information Architecture
​
Deep vs Flat
​
Navigation
FRESH
ideas
Recipes
Quizzes
Tips
Infographics
Activity Plans
Surveys
STYLE
guide
New Digital Web
Style Guide
​
​
WCAG Compliance
who
The internal digital team plus extended resources of writers and agency partners.
when
-
Soft Freeze 5/1 - 9/1
-
Hard Freeze 9/1 - 9/30
-
Launch October 2020
in progress
-
Hospitals Locations
-
Average of 35-40 pages per sub-site
-
Eliminate 13 sub-sites
-
490 pages condensed to 15 pages
-
~$35K avoided migration costs
site
architecture |
Evaluating page views, relevancy, and page level
Flattening structure to access information with less clicks
Double Navigation |
Removing confusion and creating a better user experience
Content Audit
&Optimization |
Reviewing content, removing redundancy and optimizing for search
Rebrand
Redefining
Healthcare
8 Months in design, development and implementation, working with a team of 15 internal resources and agencies, my team launched a microsite for our rebrand campaign and bridging strategy to connect name change and multiple sites.
Brand Microsite Objective
Position ProMedica as a national leader in
redefining health care.
•Champion Healthy Aging
•Cultivate Innovation
•Lead in SDOH
Reposition HCR ManorCare properties under
the ProMedica umbrella.