site migration

What

Moving from a legacy platform to a new platform

Content management system upgrade

Prepping for future integration

Introducing new features

Optimizing content

Content audit

 

why

CUSTOMER  CENTRIC APPROACH

  • Deliver relevant content anytime, anywhere on any device

  • Data driven decisions

how

CONTENT

1,500 pages

500 pages

$90K avoided migration costs

audit
OPTMIZATION
seo

Keywords

URL Redirects

Monitor Traffic

DATA
analytics

Page Views

Time Spent

Conversion Rates

Benchmark Data

SITE
map

Restructure Information Architecture

Deep vs Flat

Navigation

REVIEW
cycle

Writer Girl Optimize Content

Stakeholders fact check

FRESH
ideas

Recipes

Quizzes

Tips

Infographics

Activity Plans

Surveys

STYLE
guide

New Digital Web

Style Guide

WCAG Compliance

who

Digital team plus extended resources of writers and agency.

Andy

Libby

Gina

Scott

when

  • Soft Freeze 5/1 - 9/1

  • Hard Freeze 9/1 - 9/30

  • Launch October 2020

in progress

  • Hospitals Locations

  • Average of 35-40 pages per sub-site

  • Eliminate 13 sub-sites

  • 490 pages condensed to 15 pages

  • ~$35K avoided migration costs

Screen Shot 2020-02-12 at 5.49.14 PM.png

site

architecture |

Evaluating page views, relevancy, and page level

Flattening structure to access information with less clicks

Screen Shot 2020-02-12 at 1.45.12 PM.png

Double Navigation |

Removing confusion and creating a better user experience

Content Audit

&Optimization |

Reviewing content, removing redundancy and optimizing for search